Skills and Achievements


Built Shopify Engineering’s content strategy and managed the editorial calendar
Defined Shopify Engineering’s editorial and visual brand
Created Shopify Engineering-specific style guides, team documentation, and legal review guidelines
Authored, planned, and edited technical content for various mediums including blogs, newsletters, webinars, social media, emails, and events
Collaborated with SMEs and developers using development editing practices to produce compelling technical content that was regularly picked up by industry-leading resources
Conducted structural and stylistic editing, copy editing, and proofreading to ensure content accuracy and adherence to Shopify Engineering style  
Identified and recruited developers across the company to turn their insights into compelling long-form content
Partnered with engineering, brand, creative, digital marketing, and other cross-functional teams across a wide range of projects
Published over 100 developer articles on the Shopify Engineering blog since 2018
Mentored team members, developers and SMEs on technical writing and content marketing


Published author and contributor to industry publications
Contributed to O’Reilly publication “97 Things Every SRE Should Know”
Collaborated with SMEs, developers, and executives to create impactful content
Created and hosted technical writing workshops for developers and SMEs
Developed clear manual test scenarios and test cases at RBC Investor and Treasury Services

Content Strategy and Marketing:

Managed content operations and tools for Shopify’s Engineering Blog and Twitter
Led the Shopify Engineering blog redesign, migration, and software upgrade
Increased Shopify Engineering blog audience by over 150% in 2019, over 65% in 2020, and 50% in 2022 with little to no budget for advertising, resulting in over 1 million pageviews in 2022; also increased Twitter followers by over 50% annually 
Researched and monitored technical content trends and competitive landscape
Analyzed and leveraged content marketing tactics to drive audience growth and engagement
Monitored and reported technical content performance using content audits, analytics, KPIs, and dashboards
Utilized keyword analysis and SEO optimization techniques 

Project Mangement:

Built streamlined editorial workflow processes
Coordinated the illustration workflow and production schedule
Onboarded and managed freelancers to create compelling content aligned with the Shopify Engineering brand
Developed and executed Master Test Plans and Test Strategies for multi-million dollar software projects at RBC Investor and Treasury Services

Public Speaking

Produced and hosted technical talk series at Shopify Engineering
Hosted Shopify Engineering yearly summits (2018-2019) 
Extensive experience creating and delivering presentations to the marketing and tech industry
Developed and executed Master Test Plans and Test Strategies for multi-million dollar software projects at RBC Investor and Treasury Services

Technical Skills

SEO tools (Ahrefs, Moz)
Project Management tools (MS Project, Asana, GitHub Projects)
Google Analytics
CMS platforms (WordPress, Shopify, TypePad, Wix)
G Suite
Microsoft Office

Work Experience

2016-2023Senior Managing Editor, Shopify
2006-2016Test Lead, RBC Investor & Treasury Services
Received the RBC Performance Quarterly Award in 2016 and the Bravo Award in 2011
2006-2009Fashion Reporter, BlogTO
2005-2016Founder and Editor-in-Chief, I want – I got


2019-2021Editorial Skills Program, George Brown College
1998-2002Computer Programming and Analysis Diploma, Seneca Polytechnic
1993-1998BSc Kinesiology, York University

Professional Associations

2018-Editors Canada, Member
2022-Editors Toronto, Programs Chair