Resume - Anita Clarke | Technical Editor | Content Strategist

Skills and Achievements

Editorial:

Built Shopify Engineering’s content strategy and managed the editorial calendar

Defined Shopify Engineering’s editorial and visual brand

Created Shopify Engineering-specific style guides, team documentation, and legal review guidelines

Authored, planned, and edited technical content for various mediums including blogs, newsletters, webinars, social media, emails, and events

Collaborated with SMEs and developers using development editing practices to produce compelling technical content that was regularly picked up by industry-leading resources

Conducted structural and stylistic editing, copy editing, and proofreading to ensure content accuracy and adherence to Shopify Engineering style

Identified and recruited developers across the company to turn their insights into compelling long-form content

Partnered with engineering, brand, creative, digital marketing, and other cross-functional teams across a wide range of projects

Published over 100 developer articles on the Shopify Engineering blog since 2018

Mentored team members, developers and SMEs on technical writing and content marketing

Writing:

Published author and contributor to industry publications

Contributed to O’Reilly publication “97 Things Every SRE Should Know”

Collaborated with SMEs, developers, and executives to create impactful content

Created and hosted technical writing workshops for developers and SMEs

Developed clear manual test scenarios and test cases at RBC Investor and Treasury Services

Content Strategy and Marketing:

Managed content operations and tools for Shopify’s Engineering Blog and Twitter

Led the Shopify Engineering blog redesign, migration, and software upgrade

Increased Shopify Engineering blog audience by over 150% in 2019, over 65% in 2020, and 50% in 2022 with little to no budget for advertising, resulting in over 1 million pageviews in 2022; also increased Twitter followers by over 50% annually

Researched and monitored technical content trends and competitive landscape

Analyzed and leveraged content marketing tactics to drive audience growth and engagement

Monitored and reported technical content performance using content audits, analytics, KPIs, and dashboards

Utilized keyword analysis and SEO optimization techniques

Project Mangement:

Built streamlined editorial workflow processes

Coordinated the illustration workflow and production schedule

Onboarded and managed freelancers to create compelling content aligned with the Shopify Engineering brand

Developed and executed Master Test Plans and Test Strategies for multi-million dollar software projects at RBC Investor and Treasury Services

Public Speaking

Produced and hosted technical talk series at Shopify Engineering

Hosted Shopify Engineering yearly summits (2018-2019)

Extensive experience creating and delivering presentations to the marketing and tech industry

Developed and executed Master Test Plans and Test Strategies for multi-million dollar software projects at RBC Investor and Treasury Services

Technical Skills

HTML

CSS

SQL

GitHub

SEO tools (Ahrefs, Moz)

Photoshop

Figma

Project Management tools (MS Project, Asana, GitHub Projects)

Google Analytics

CMS platforms (WordPress, Shopify, TypePad, Wix)

G Suite

Microsoft Office

Work Experience

2016-2023	Senior Managing Editor, Shopify
2006-2016	Test Lead, RBC Investor & Treasury Services Received the RBC Performance Quarterly Award in 2016 and the Bravo Award in 2011
2006-2009	Fashion Reporter, BlogTO
2005-2016	Founder and Editor-in-Chief, I want – I got

Education

2019-2021	Editorial Skills Program, George Brown College
1998-2002	Computer Programming and Analysis Diploma, Seneca Polytechnic
1993-1998	BSc Kinesiology, York University

Professional Associations

2018-	Editors Canada, Member
2022-	Editors Toronto, Programs Chair